Privacy policy
This Privacy Policy describes how Culig Holdings LLC (referred to as the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bmiscale.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as outlined below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including:
- Device information,
- Browser information,
- Information about your network connection,
- Your IP address,
- Other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may also obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfil your orders and provide you with products or services you have requested.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Providing Products and Services
To perform our contract with you, including processing payments, fulfilling orders, creating and managing your account, and delivering notifications related to your account or transactions.
Marketing and Advertising
We may use your personal information for marketing purposes, such as sending promotional communications via email or displaying advertisements. We may also use third-party advertising partners, such as Google, to display relevant ads. These partners may collect information about your interaction with our website and other websites to personalize ads. Users can opt out of personalised advertising by visiting Google Ads Settings or using browser extensions that block ad personalisation.
Security and Fraud Prevention
To protect against potential fraudulent, illegal, or malicious activity.
Communicating with You
To provide customer support and enhance our Services. This includes addressing any inquiries or issues you may have about your orders, products, or overall experience.
Google Signals and Enhanced Conversions
We use Google Signals to collect anonymised, aggregated data from users who have enabled ad personalisation through their Google account. This includes cross-device tracking and remarketing to offer more personalised ads across your devices.
We also enable Enhanced Conversions, which securely uses customer data to track the performance of our ads and to better measure conversions from our advertising campaigns.
For more details on how Google collects and processes data, please refer to Google's Privacy Policy.
Cookies and Online Tracking
We use cookies and similar tracking technologies to collect and store information about your interactions with our website. This includes Google Analytics cookies, which provide insights into website performance, Google Ads cookies for ad personalisation, and other third-party cookies that help us deliver relevant advertisements to you.
Consent for Cookies
In regions such as the European Economic Area (EEA), we obtain user consent before collecting personal information through cookies. You can manage your cookie preferences using our cookie banner or directly through your browser settings.
You can also opt-out of personalised ads by visiting Google Ads Settings.
For more information on cookies and how we use them, please refer to our Cookie Policy.
Third-Party Websites and Links
Our Site may contain links to third-party websites or services that are not operated by us. Please note that we are not responsible for the content or privacy practices of these sites. We encourage you to review their privacy policies before providing them with any information.
Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we have collected about you.
- Request the deletion of your personal information.
- Opt out of the sale or sharing of your personal information.
- Withdraw consent where applicable, including consent for personalised advertising.
To exercise your rights, contact us at support@bmiscale.com.
Contact Information
If you have questions about this Privacy Policy or our privacy practices, you may contact us by email at support@bmiscale.com.
Culig Holdings LLC
4030 Wake Forest Rd Ste 349
Raleigh, NC 27609